As part of the conference held in Beirut, this panel explored how Lebanon’s fast-moving consumer goods (FMCG) sector is navigating economic adversity through digital transformation. The session, titled "Digital Transformation in the Lebanese FMCG Sector: Survival and Growth in Crisis", brought together leading experts, businesswomen, and industry stakeholders to discuss how consumer goods companies are reinventing themselves amid ongoing national and regional challenges.

Key discussion points included:

- The role of digital tools in helping FMCG companies maintain and grow market share despite currency devaluation and supply chain constraints.
- How FinTech and BankTech ecosystems are becoming enablers for operational efficiency and smart distribution.
- The shift toward data-driven strategies to enhance customer engagement and predict purchasing behavior in volatile markets.
- Real-life case studies on how Lebanese companies have leveraged e-commerce, AI tools, and embedded finance to adapt and expand.

The panel emphasized that innovation is no longer optional but essential for survival. It showcased how resilience, when combined with technology, can unlock unexpected growth in even the most difficult environments.