Bank of Beirut has won the “Best Customer Loyalty Program” at the Banker ME Levant Product Awards 2014 competition, organized by CPI Financial. This award has been earned following the launching of “A First in the Levant” loyalty scheme.

The program is unique in the Levant, in a number of ways. Clients are rewarded for all their banking transactions and they have the possibility to choose the rewards best suited to their preferences.
Bank of Beirut’s CashBack Program is also the only loyalty scheme in the Levant to offer automatic point redemptions, where points are systematically redeemed, on a monthly basis.
Not only are Bank of Beirut Reward Redemptions automated, but every customer is offered access to a Loyalty Calculator www.bankofbeirutcashback.com allowing them to keep track of their points and guide them through a bundle of reward options.

Bank of Beirut’s CashBack Loyalty Program is a clear win-win proposition, promoting customer acquisition and retention, while increasing market share and customers’ loyalty.